Ryanair SWOT analysis

A SWOT analysis is a study which can be undertaken in order to identify an organisation’s, product’s, or service’s internal Strengths and Weaknesses, and also its external Opportunities and Threats. A SWOT analysis focuses on the micro environment of one of the above entities, i.e. â€Å"factors which the organisation has some control over†. – Business Management Course Text, AIT Ireland (2013-20134).SWOT analysis of RyanairStrengthsWeaknessesLowest Cost Base of any European AirlineStrong financial performance despite current economic climate InnovationNegative Public PerceptionOver-reliance on Seasonal trends to increase profit marginsPoor customer serviceOpportunitiesThreatsNew airline routes throughout EuropeOpportunity to increase Market ShareCurrent economic climateIncrease in fuel chargesNatural events and disastersStrengthsAccording to safaribooksonline.com/book/sales-and-marketing, operating as a low-cost enterprise can be a strength for com panies, as it may incentivise an increase in demand for a particular product or service, in relation to its competitors. Low cost providers are a popular choice for financially conscious consumers who do not have any/little loyalty towards the product/service in question, or for consumers who wish to obtain a product/service at the lowest available price. For Ryanair, being a low cost company has been hugely beneficial, as they have almost entirely built their current reputation on being a low-cost airline.At present, Ryanair  is the lowest costing airline in Europe, one third lower than its nearest rival, easyJet. Maintaining a strong financial performance is a major factor to the success of any business. According to http://www.investorwords.com, organisations base their important decisions/strategies the basis of their financial performance. Maintaining a healthy financial performance allows companies to generate revenue. In terms of Ryanair, despite the recession, the company has not only continued to make a profit, but is also Europe’s most profitable airline. In 2013, the company forecasted that they would generate â‚ ¬540 million, a 7% increase over the previous year’s figure.According to http://businesscasestudies.co.uk, Companies must innovate in order to keep ahead of their competitors. This means that companies must focus on incorporating fresh approaches and ideas to their business model in order to remain at the top of their respective field.Ryanair has excelled in being an innovative company, and has changed the outlook on the airline industry through strategies such as pushing the â€Å"low cost† slogan, removing free catering for customers on their flights, and also by moving away from travel agent bookings to internet sales. Through innovation, Ryanair has revolutionised the short-haul industry.WeaknessesNegative public perception/relations can be fatal to any enterprise, as it can lead to a loss in existing customers , whilst also acting as an obstacle in obtaining new ones. Once a company’s name has been tarnished through poor PR, it can be a struggle to regain any popularity lost. Although Ryanair are still the leading airline in Europe, Chief Executive Michael O’Leary has received heavy criticism for numerous PR campaigns, which has given the company a poor reputation amongst many individuals. Many businesses are reliant on specific time of year in order to increase their profit margins.Companies which provide winter wear, such as the Great Outdoors, will thrive during Autumn/Winter, as the demand for jackets, gloves, etc. will be at its highest during these seasons. For Ryanair, the company is heavily reliant on its’ summer performance (particularly July-September) in order to boost profit margins. Since 2008/2009 Ryanair has consistently made losses in at least one of the winter quarters, whereas  the company has made an overall profit in every year for the last 10 ye ars. â€Å"Building positive relationships with your customers isn't just good practice – it will ultimately improve your bottom line.† – James Caan, 2013.Maintaining a positive relation with its customers is a vital component in the majority of successful businesses, as, according to James Caan’s article in The Guardian, â€Å"Customers are the most important asset to your business and looking after them is essential to your success†. Welcoming feedback, (positive and negative) communication between a business and its customers, and handling customers’ complaints are all example of good customer service. However, according to a recent survey conducted by Which? Magazine in the UK, Ryanair was voted as being the â€Å"worst† in terms of the quality of customer service offered by Britain’s 100 biggest firms, with staff Knowledge, attitude, and their ability to handle complaints cited as the main issues.OpportunitiesThe opportuni ty to expand/offer a greater range of service is something which any business interested in growing in stature will be interested in. As a company grows, they have control of the industry which they are competing in, can often dictate prices, and may also benefit from economies of scale (lower unit costs by producing more). –http://www.bbc.co.uk/schools/gcsebitesize/business/aims/sizeandorganisationrev1.shtml For Ryanair, the opportunity to operate new routes throughout Europe is something which the organisation is always improving on. According to http://www.ryanair.com, from April 2014, the airline will expand 85 new routes operating out of Dublin alone, in which the company hopes to generate 1 million new passenger fares from.Inter-linked with the above paragraph, increasing its market share/market growth is another opportunity which looks achievable for Ryanair. According to http://centreforaviation.com, the European aviation sector is still a growing industry, which alre ady suggests that Ryanair may increase its share of the market. However, as Ryanair is already Europe’s leading short haul airline and lowest cost producer, the steps are firmly in place for this opportunity to become a reality. Ryanair targets obtaining 120 million passengers by 2022. The current economic climate has had huge implications  on businesses on a global scale, with many companies, (such as Dell) having to relocate in order to cut costs.Also, as consumers are more aware of the impacts of over-spending during a Recession, many businesses have saw a fall in demand for the product/service which they are offering. However, operating as the lowest costing airline in Europe has had an overwhelmingly positive effect on the company. Although Ryanair offers â€Å"no frills†, many financially conscious people have decided to opt with Ryanair over other alternatives (such as Aer Lingus) during the current economic climate, as they offer a cost effective service. Thi s is evident by the face that Ryanair has become Europe’s most profitable airline.ThreatsAccording to http://www.legalzoom.com, any costs imposed on a business (both internal and external) can have an effect on how a company have choose to allocate its budget, and higher costs may also lead to a business cutting back on certain expenses in order to remain in a healthy financial position. According to Ryanair’s Chief Financial Officer Howard Millar, Ryanair’s single largest cost is fuel costs. To combat against these rising costs, Ryanair has chosen to slow down the speed of their air-crafts, which has added an estimated two minutes onto every hourly flight.This figure may seem small, but for customers who travel with Ryanair on a frequent basis, this could lead to a fairly substantial amount of extra time consumed, with may lead to some disgruntled customers. – Siraj Datoo, 2013. According to http://www.exponent.com, Natural disasters, whether they are hu rricanes, typhoons, tsunamis, or monsoon-related flooding, are all factors that can affect the operations of businesses worldwide. The above factors can have major implications in business operations, as they can restrict trade between business, and they also may lead to products/premises being damaged.For Ryanair, natural disasters such as a volcano eruption, could lead to a huge loss in profits, as this event could lead to flights being cancelled (e.g. the Icelandic volcanic ash cloud in 2011 caused severe losses to many airlines). Also, a fatal accident, such as a plane crash, would also have a major negative on Ryanair, as consumers may feel unsafe in regards to barding a Ryanair air craft.

Italian Poetry Essay

‘Glide’ forwards this pertaining uncertainty as ‘glide’ means to move fast without effort. Hence this can be linked to the final chapters where Victor chases his creation that watches and leaves deliberate clues for him. Victor feels his presence but fails to locate him. This creates atmosphere because his paranoia follows him until death, gradually draining all his happiness. His manipulation of Victor can however be interpreted as being ‘justifiably’ evil. Readers often sympathise with him because Victor was his only connection to humanity in-terms of attention and fluent communication; hence why after Victor dies he instantly contemplates suicide in the same cold condition. Victor’s death would fate him to a life, if he chose to live, of eternal loneliness: [Chapter 24] â€Å"†¦ for the bitter story of remorse may not cease to rankle in my wounds until death shall close them for ever. † The creature felt the same way Victor did; he did kill and destroy innocence, but however is not the psychopathic monster which humanity perceived him to be. The novel ends with the creature’s final recital of his tendencies: â€Å"My spirit will sleep in peace; or if it thinks, will surely not think thus. Farwell,† during his life-time he had taken a cynical outlook of humanity and thus sees death as his only escape to ‘a place’ more accepting. A similar word which describes Victor’s psychological isolation is his seeking of ‘asylum’ at â€Å"the Church of Ingolstadt†. ‘Asylum’ follows a cruder pattern of ‘refuge’; being an ‘asylum’ is similar to being a ‘refuge’ but it’s to mean more alienated – a criminal would take ‘asylum’ in a church to avoid persecution at that time. It is his method of keeping sane as he feels ‘protected’ inside God’s house. This is significant because he, prior to this, had labelled the creature as a ‘daemon’ and ‘fiend’: both of which are evil spirits related to the devil thus Victor by seeking ‘asylum’ believes that he is safe from the creature because in Christianity such evil is void of entering the Church. However all the creature wants is companionship. He had been tolerant and justifiable in his reasoning to Victor before driving himself further to demolishing his happiness. Such justification is shown in Volume 2; Chapter 9: Did I request thee, Maker, from my day To mould me man? Did I solicit thee From darkness to promote me? The monster through his intelligence learns to read and communicate in a profoundly persuasive manner. He quotes lines from John Milton’s Paradise Lost, paralleling his situation to that of Adam’s in Christianity. The creature is trying to show Victor that Adam may have been banished from all that was good in Paradise but even with such loss can still render happiness – merely because he has the one simple element to say alive for – love; which in comparison, the monster is deprived of. Therefore the monster, through his intelligence again, learns to deprive Victor of such love and companionship which will likewise inflict a profoundly negative effect on him. This is seen in Chapter 5 where he instantly recovers from his paranoia as he sees Henry: â€Å"In a moment forgot my horror and misfortune; I felt suddenly, and for the first time during many months, calm and serene joy. † Thus by the creature seizing away all his relations, he is seizing away elements of happiness which his life had contained. Hence this makes him pertain to his ‘wretchedly’ character which he had named himself. But Victor, however, knowingly shares similar emotion with his creation: â€Å"I passed the night wretchedly. † The verb which Victor uses to describe his action is ‘wretchedly’ which reflects his calling of the monster as a ‘wretch’. ‘Wretchedly’ is used to refer to someone who does an action in a deplorably unhappy manner; it is used in this context as a subtle form of foreshadowing of the trait of unhappiness he shares, and would continue to share in a fluent manner with his creation towards the end of the novel, especially during their mad endeavour towards the North Pole. The importance of friendships is further highlighted by the way he actually felt uneasy during his experiment; he was obsessed and did not genuinely enjoy what he was doing: â€Å"first time during many months† and he felt both ‘calm’ and ‘serene’ seeing Henry – such words indulge peace into one, which is contrasting with the whole experimental scenario. The significance of his creation is further emphasised, â€Å"The form of the monster whom I had bestowed existence was for ever before my eyes. † ‘For ever’ elaborates on the monster’s significance because it means for eternity, Victor will always seem him; ‘before my eyes’ is effective because it reinforces that Victor will feel the monster’s presence before or without seeing him. In Chapter 5, Victor describes the monster in a way which will inevitably repulse and frighten any human-being: â€Å"A mummy endued with animation could not be as hideous as that wretch†. The way Victor compares his creation to ‘a mummy endued with animation’ is striking, conjuring a beyond-frightful image of what the monster must look like. This image of the monster is further elaborated on in, â€Å"Oh! no mortal could support the horror of that countenance†; â€Å"it became a thing that even Dante could not have conceived. † The way Victor says ‘no mortal’ reinforces that no living thing, in this case human, could even bear to look at him – the inference to Dante emphasises how the creature has surpassed the human connotations of the word ‘hideous’. This is because Dante, especially his death mask, is one of the most controversially hideous architectural figures of History to people, both contemporarily and at that time. Dante had also written Italian Poetry (subsequently translated to other languages) which includes emotions which the monster felt such as Loneliness and exile in Paradiso. This puts an emphasis on the creature’s loneliness, showing how nothing prior to his creation had trodden upon this Earth, thus nothing currently resembles him – and without Victor’s help of creating him a partner – nothing ever will. He is lonely to a degree where he struggles to answer the most fundamental questions of identity and personal History.

A History of Greek Festivals

In the Archaic Period four major festivals were established which brought together Greeks from across the known universe to vie in athletic and later on musical competitions. The first was the Olympic Games which has a traditional foundation day of the month of 776 BC. This was followed by three more in speedy sequence in the early 6Thursdaycentury BC. Together these festivals made up the ‘periodos’ [ 1 ] which was extremely important in furthering the dealingss between Greeks from different topographic points and between Greeks and non-Greeks. The competition between those take parting and the city states they were stand foring is an illustration of how those Pan-hellenic dealingss were developing. Other countries are how the direction of each of the festivals and who really attended these ‘Panhellenic’ festivals. The honor and glorification gained by the masters in each of the four Games was so great that the lone stuff awards straight received from the organizers were Crowns of assorted workss sacred to the Gods that the festivals were dedicated to. [ 2 ] This led to the term ‘periodonikes’ being created which was given to the jocks that had won competitions at all four Games and were considered to be the greatest jocks for this accomplishment. [ 3 ] This could propose that the competition between the jocks would be so ferocious that tensenesss would be created in dealingss between persons in add-on to the city states that they were stand foring. On the other manus it is deserving observing that Olympic masters were non above the jurisprudence in their place province as can be shown in the narrative of Philippos of Croton who was exiled after he became betrothed to a adult female from Sybaris even though he had been winning at the Olympic Games. [ 4 ] The memorials that were bui lt by the city states shows the committedness they had to guaranting the remainder of the Greek universe could retrieve their triumphs for many old ages to come. Not merely were the memorials dedicated to athletic triumphs but the sanctuaries where the four Panhellenic Games were held besides contained memorials honoring military triumphs over other city states. [ 5 ] This suggests the metropoliss were non interested in whether their oppositions were offended and hence strains in the dealingss between them due to the struggles the memorials were mentioning to would go on. Shortly after the creative activity of the four Panhellenic festivals in the early 6Thursdaycentury BC Athens began reorganizing their Panathenaia festival in order for it to include athletic tourneies in add-on to the musical and ecstatic competitions that had been held at that place. [ 6 ] Consequently the Panathenaic festival became more important within the athletic universe yet it was ne'er regarded every bit extremely as the four Panhellenic festivals that made up the ‘periodos’ which can be seen through the usage of expensive stuff awards [ 7 ] as opposed to the Crown prizes masters took off at the Olympic, Pythian, Isthmian and Nemean Games. This suggests the jocks would hold a focal point of winning the awards alternatively of the honor they received through their triumphs. Consequently, the city states they represented would hold had less of an involvement in whether they won if the glorification of triumph was less than that in ‘periodos’ triumphs and therefore dealingss between different city states would hold been more likely to be unchanged. The lone city state to truly profit from the revitalised Panathenaic festival would hold been Athens as they had the chance to advance their metropolis to visitants from beyond Attica yet it has been suggested that the Panathenaia was ne'er supposed to be Panhellenic and was alternatively supposed to back Athenian national pride which is why dealingss between Greeks remained unchanged. [ 8 ] The last race to be added to the programme of events at the Olympic Games in approximately 520 BC was the ‘hoplitodromos’ which involved jocks running in full armor. This peculiar race besides featured in the other Panhellenic Games which suggests the importance of such a race. Pausanias suggests the race could hold been designed to advance military preparation as contending wars was common in the Archaic Period and the menace of struggle with Iranian forces was increasing. [ 9 ] This ‘military training’ could hold besides been a manner for the city states to expose their military art and hence derive farther glorification from a military facet in add-on to the athletic facet. However Philostratus suggests as it was the last race of the competition that it symbolised the return to a militant nature after the ‘peaceful’ armistices that were established for the continuance of each of the Panhellenic festivals. [ 10 ] The armistices referred to above were designed to advance peace amongst the city states of Greece as it prohibited ground forcess to come in the countries around the sanctuaries where the festivals were held and ensured the safe transition of those go toing the festivals. [ 11 ] However as it may hold ensured peaceable dealingss for city states such as Elis it did non forestall wars from taking topographic point outside of these parts. However holding a armistice in topographic point meant people from all over the Grecian universe and beyond could garner in one topographic point and set up peaceable dealingss with others every bit good as keep them. As minister plenipotentiaries were sent out from the city states where the festivals were held in the months taking up to each of the Games to denote the beginning of them this was a method of advancing the Games whilst at the same clip advertising the city-states themselves and networking with the remainder of Greece as representatives f rom each metropolis would be chosen to have the minister plenipotentiary. [ 12 ] Harmonizing to Pausanias Pisa originally had control over the metropolis of Olympia and hence would hold governed the Olympic Games. However their â€Å"hostility† towards the Eleians caused a war which saw Elis conquer Pisa and claim the site of Olympia as theirs. [ 13 ] This combat over the ‘Panhellenic’ sanctuaries suggests metropoliss would be prepared to pay a war if it resulted in them having the honor that must hold come with bring forthing the most esteemed Games in this period. The existent disposal of the Olympic Games by the city state of Elis was by and large considered to be without prejudice. [ 14 ] The Judgess were Eleian and chosen by Elis and as a consequence it did pull some unfavorable judgment from foreigners such as Herodotus who describes the narrative of when citizens of Elis visit Egypt to inquire them their sentiment on whether the Games were being administered reasonably to which they reply they are non because Eleians themselves could co me in the competitions and therefore they would non be judged reasonably against people from different topographic points. [ 15 ] This suggests Herodotus is belittling the unity of those judging the competitions who had even named themselves as ‘Hellanodikai’ which means ‘judges of the Greeks’ . [ 16 ] It is possible that many other Greeks had this position and so it would hold the possible to make tensenesss within dealingss between those pull offing the festival and the foreigners who were take parting in it. However they may be some truth to these positions as Thomas Heine Nielsen states that Elis was the most successful province to vie in the Olympics with the bulk of triumphs in the boy’s competitions and the equestrian events although you would anticipate more entrants from Elis into these tourneies as they were closest to the Olympic sanctuary. [ 17 ] The history of the locations of the four Panhellenic festivals was important in pulling Greeks from afar as the city states that were bring forthing these Games relied on the fabulous importance of the sites. In add-on to holding sanctuaries dedicated to a major God and world-renowned prophets in topographic points like Delphi these city states managed to utilize outstanding fabulous figures such as Heracles as a method of advancing their festivals. At Olympia Heracles was traditionally the laminitis of the Olympic Games and his undertaking of get the better ofing the Nemean king of beasts was used for the Nemean Games. In Delphi it was thought that there was a battle between him and Apollo over a tripod which surface in the early 6Thursdaycentury BC. [ 18 ] Furthermore, the Isthmian Games were held in honor of Poseidon and as a consequence the Equus caballus races were the most of import portion of the festival at that place. [ 19 ] This mixture of major Gods and heroes from mytholo gy ensured the success of the Panhellenic festivals in add-on to developing the construct of Panhellenism as people from across the Grecian universe would hold identified with these myths which suggests dealingss between them would hold improved. Relationss besides had the possible to be fostered through the construction of the Pythian Games as forfeits and banquets were the lone events on the first two yearss of the five-day festival. This gave rivals and witnesss alike the â€Å"opportunity to socialize and advance sentiments of harmoniousness and community.† [ 20 ] An confederation of city states known as the Amphictyonic League were responsible for puting up the Pythian Games and the readyings for them every four old ages after they had been winning in the First Sacred War. [ 21 ] This is an illustration of Greeks from different topographic points working together and their desire to prolong the dealingss created by their engagement in the war. Producing a festival would hold besides promoted peace and community values which is shown by the Pythian armistice established during each festival. A important historical figure associated with taking the reorganization of the Pythian Games after the First Sacred War was the tyrant Cleisthenes of Sicyon. McGregor besides believes that Cleisthenes of Sicyon was linked with the other Panhellenic festivals every bit good. The narrative of Cleisthenes and his daughter’s suers at Olympia maintains the thought that the Olympic Games were truly a universe phase for powerful leaders to acquire their vo ices heard. However Cleisthenes seemingly favoured the suers from Eretria and its Alliess as they were Ionians and he was traditionally thought to be anti-Dorian. [ 22 ] This suggests divisions amongst those viing could be formed as a consequence of cultural differences and that dealingss could go labored between Greeks from different topographic points as a effect. Furthermore, there is a possibility that the Nemean Games were established by the less dominant city state of Cleonae in concurrence with Argos in resistance to Cleisthenes of Sicyon after Cleonae had secured their freedom from Sicyon. [ 23 ] If this is true so it is farther grounds of the Panhellenic Games being used to do tenseness between city states. On the topic of who was really allowed to vie in the four Panhellenic Games it seemed to be originally sole to the nobility and the wealthy as the funerary games in honor of Patroclus in the Iliad show blue Greeks from many different topographic points compete in the chariot race which was the chief event. Chariot races were preponderantly for the wealthiest as Equus caballuss were expensive and hard to develop which meant they could expose their wealth whilst set uping dealingss with Greeks from different topographic points. [ 24 ] On the other manus this suggests that the poorest in society would non hold competed in the Panhellenic festivals such as the Isthmian Games where the equestrian events were considered to be the most esteemed and so if they did take part it would be in inferior events where they could non derive as much glorification. The suggestion that poorer persons would non vie in the major four Panhellenic festivals is evidenced by the point that they would non hold had the clip for athletic preparation [ 25 ] or to go to the four sanctuaries where each of the four Games were held if they lived a long distance off. Furthermore there were local festivals and games they could hold competed in which would hold been much more practical [ 26 ] but if this was the instance for most Greeks so at that place would hold been less of a fosterage of dealingss between people from different topographic points if they were merely interacting with others from the same community. However by the 6Thursdaycentury BC other events were added to the Panhellenic Games which meant the poorer in society could take part [ 27 ] as they were athleticss that were practiced throughout the whole of the Grecian universe. [ 28 ] This implies that the festivals became more Pan-hellenic as more people from different topographic points would be more likely to come in the competitions. Bury suggests that autocrats were the cause for this alteration as they wanted to defend the common people in order to win their support. [ 29 ] However if this ground is true so Panhellenism would merely be a side-effect of the autocrats desiring to derive more power and keep their reign. In add-on to this the autocrats could besides be a beginning of tenseness within dealingss between Greeks from different topographic points as is shown from the illustration of Cleisthenes of Sicyon trying to put up his ain Pythian Games in Sicyon after the autumn of dictatorship in Corinth meant they had more i nfluence in Delphi. [ 30 ] Relations between Corinth and Elis were besides strained in this period because of Olympia’s refusal to wipe out the names of the Cypselidae from some offerings which resulted in no Eleians being allowed to vie in the Isthmian Games and hence they were non able to derive the extremely esteemed ‘periodonikes’ rubric that athletes longed for. This is an illustration of a city-state utilizing its authorization over one of the Panhellenic festivals to demo their resistance to another city state which would hold had a well negative consequence on dealingss. In contrast Pausanias suggests that it was the â€Å"curses of Moline† that kept the Eleians off from the Isthmian Games. [ 31 ] Officially all free Grecian males were permitted to vie in the Olympic Games but this meant â€Å"females, non-Greeks and slaves were excluded from direct participation.† [ 32 ] However the Judgess make up one's minding who could come in the competitions must hold been moderately flexible with the regulations as there is no record of person being refused entry on the evidences of their cultural individuality. [ 33 ] As a consequence of this many Grecian settlers from distant topographic points like Sicily and the north shore of the Black Sea came to Olympia during the Olympic festival. [ 34 ] Attending the festivals such as the Olympic Games was a immense benefit to Greek settlements as it meant they could remain in close contact with the mainland and set up connexions with other metropoliss and settlements whilst maintaining a safe distance off from the metropolis it originated from in order to keep its independency. Olympia besides acted as a impersonal land for neighboring settlements who were at war with each other whilst supplying a beginning of military preparation when jocks competed in events such as the ‘hoplitodromos’ so they could support themselves against non-Greeks and other settlements. Western Greeks were slightly influential in the running of the Olympic Games which can be seen by the add-on of two new events in the early 5Thursdaycentury BC that were popular throughout Grecian settlements in the West. [ 35 ] This suggests dealingss between the settlements in the West and the Grecian mainland were good. For the dealingss between Greeks and non-Greeks Panhellenic festivals caused divisions. One of the narratives from Herodotus shows how Alexander’s rivals tried to take him from the race by claiming that he was non genuinely Grecian. [ 36 ] Another states the response of a Iranian when he is told of the â€Å"crown of olive† that athletes compete for in the Olympic Games and he was called a â€Å"coward† by a Grecian male monarch for it. [ 37 ] This dissentious facet of the Panhellenic Games can besides be seen by the usage of nakedness when viing in the competitions as it was considered absurd for high-level males in cultural groups such as the Persians or Lydians to look bare when practising athletics. [ 38 ] These illustrations show the contrasts between the Greeks manner of thought compared to the remainder of the universe and how this was implemented at the Panhellenic festivals. Ultimately the four Panhellenic festivals that formed the ‘periodos’ were designed in a manner that promoted Greek individuality and therefore dealingss between Greeks from different topographic points were frequently fostered through the shared faith and mythology of the sanctuaries where they were held every bit good as the shared athleticss that the competitions were comprised of. Nevertheless the jocks were ferociously competitory as they were the most esteemed competitions in the Greek universe which suggests tensenesss would hold developed in dealingss between non merely the jocks themselves but besides the city states they were stand foring. Armistices were established during each of the four festivals but this did non forestall war from happening outside of the affected parts. Furthermore it was the blue and the wealthy who chiefly competed in the extremely esteemed events such as chariot racing which would hold received the most honour for winning but with autoc rats presenting more events aimed at poorer persons there was the possibility that more dealingss were being fostered between Greeks from different degrees of society. Overall, the Panhellenic festivals did much to further dealingss between Greeks from different topographic points even if it was non the primary purpose sometimes. On the other manus festivals such as the Olympic Games showed a clear divide between the Greeks and the remainder of the universe and consequently dealingss between them would hold been less developed.

Governance and Public Policy Case Study Example | Topics and Well Written Essays - 250 words

Governance and Public Policy - Case Study Example This will be vital in constructing low income houses for the purpose of incorporating different races in the region. Good governance and public policing are a requirement in order to draw plans for housing which concentrate on the interests of all citizens regardless of race (Reinke 27). Good governance will ensure quality services and appropriate taxation that will benefit the city inhabitants. The principles of good governance will direct proper leadership hence initiation of public policies that are fundamental to the community (Reinke 29). These principles guide the commission in ensuring construction of structures that serve all races that reside in the city. Good governance will enhance proper spending of funds for the housing plans. The commission will have a responsibility of monitoring various budgets and plans for the project. This principle will guide various strategies that affect the community in terms of low income housing that incorporate diversity (Reinke 31). Good governance ensures effectiveness in conducting functions plus roles (Reinke 35). It ensures concise decisions in matters that relate management. Proper housing plan will be successful if these principles are in

Discuss the Core Conditions In Person-Centred Approach Essay

Discuss the Core Conditions In Person-Centred Approach - Essay Example Later on when he moved into the profession of counseling, his experiences and autobiographical history shaped the core values by which he conducted counseling. Carl Rogers was born on January 8, 1902 in Oak Park, Illinois; he was the fourth of five born to Walter A. Rogers and Julia M. Cushing. Growing up as a child, he had an introverted personality and was deeply religious. This belief went so deep in him that he thought about attending a seminary school to become a priest. After attending a conference, he decided that he wanted to help people in other ways besides through religion, so Rogers deviated from his religious upbringing (Thorne 1992). It was at Colombia University where he earned his masters and doctorate. Rogers specialized on working with children and began mastering his client-centered approach. He originally referred to it this way because he wanted to give importance to the phenomenology and the perception by which the client viewed the world (Rogers, 1951). Later, he transitioned to person-centered therapy because greater emphasis was placed on the healing in which the person accomplished within himself or herself (and so will be referred to person-centered for the rest of the paper). When he became a professor of clinical psychology at Ohio State University, he continued to refine his work in this type of therapy. At the end of his life, he focused on conflict management and applying his theoretical approach because he believed that based on the core values that they encompassed all of which was required for therapeutic growth. The three main core conditions that Rogers thought were most effective in counseling are: unconditional positive regard, empathy, and congruence. Unconditional positive regard is where the therapist is able to accept the client for everything they are without any bias or judgment. Empathy is being able to grasp and understand the views of another person. This is important in developing the therapeutic relationship in that the therapeutic relationship. Lastly, congruence is essential in that it promotes genuineness in the client. The therapist accepts the client for who they are. This is especially important because a component of Roger’s underlying theory is in that people’s real and idealized selves do not match up, therefore they will reject apart of themselves. By being genuine, it allows the client to be him or herself, which promotes greater integration. Rogers believed these were the three important features in counseling; however, he expanded these into the definitions of his therapeutic relationship to include six conditions, â€Å"The necessary and sufficient conditions of Therapeutic personality change†. The first condition is that both the therapist and the client must be in psychological contact. This means that the talking relationship must exist between the client and the therapist. This is essential fundamental at the beginning because it is through all three of the fundamental conditions: unconditional positive regard, empathy, and congruency to take place. The second condition was that the client is in a state of incongruence, and therefore is suffering from anxiety. As stated, the incongruency is the result of some person’s perception of their real life not fitting with their idealized life. The incongruency leads to vulnerability and anxiety in the client. Because the therapist expresses all three main core c

Deforestation Article Example | Topics and Well Written Essays - 750 words

Deforestation - Article Example The limitation of deforestation outweighs its benefits and, therefore, the activity should be stopped at all cost. There are various effects of deforestation that can be witnessed in the world today. Cutting down of trees interferes with the water cycle, causes loss of forest species, results in soil erosion and decreasing the quality of life (Lewellen, 643). Trees tend to hold the soil together and therefore without them, and soil is often carried away by rivers and other water bodies. Accumulation of this land in water bodies causes siltation and reduces their qualities. Less forest cover results to flooding and landslide issues that are all connected to soil erosion. Trees often produce water vapor after absorbing rainwater.  The water vapor is later released to the atmosphere that then forms into clouds that result in rainfall. Additionally, over 70% of animals and plants live in forests. The trend is however changing as a result of continuous destruction of forest land by peop le all over the world. Loss of habitat can lead to extinction of various animal species. Given the many advantages associated that are associated with forests, countries all over the world should come up with strategies that will prevent continuous destruction of tree cover by setting up policies aimed at protecting forest land. Countries that have less forest cover should come up with initiatives that will help restore new tree cover in various parts of the country. Countries around the world should be able to come up with various strategies.

SLP 5 MGT - 411 MANAGING WORKPLACE SAFETY AND HEALTH Essay

SLP 5 MGT - 411 MANAGING WORKPLACE SAFETY AND HEALTH - Essay Example Accidents can occur when complexity emerge in technology leading in breakdown in the whole system. Others occur as a result of disruptions, in such situations people have the tendency of regarding the blame to be a technological disaster since technology is subject to human manipulation. All these may result to fall down of the organization. Crisis may also arise from the decision of the management in an organization. Sometimes management takes actions that it knows will harm or place stakeholders at risk for harm without adequate precautions (Fink, 1986). These occur when managers favor other stakeholders who may lead them to short term gain while neglecting other investors. This lopsided value state is rooted in businesses that mainly focus on the interests of stockholders while disregarding the interest of other stakeholders who include the employees, customers and the community as a whole. Due to increase population, climate change, and environmental degradation, there has been a global increase in natural disasters. Phenomena such as; earthquakes, tsunamis, floods and volcanic eruptions threatens property and life itself. Such occurrences lead to breakdown of organizations (Fink, 1986). For example the tsunami that occurred in Japanese led to a certain shut down of factories that had been supplying automotive parts to Japanese automakers, among them a large customer of Ryder who was forced to cut the production of vehicles due to shortage parts. Confrontation crisis occur when discontented individuals fight a businesses, government, and various interest groups so as to win acceptance of their demands and expectations. The most common type of confrontation crisis is boycotts, and other kinds are picketing. In battle crisis faced by an organization, stakes are high since different groups challenge each other. Such situations occur when a labor union goes on strike for example activists may picket in front of a

Aviation History in Qatar Research Paper Example | Topics and Well Written Essays - 2000 words

Aviation History in Qatar - Research Paper Example Currently, Qatar Airways has shown flying colors in the aviation industry and it is competing equally with the other well established airline companies. Skytrax has given Qatar Airways a five–star rating, which is also possessed by airline companies like Kingfisher Airlines, Singapore Airlines, Hainan Airlines, Asiana Airlines, Cathay Pacific and Malaysia Airlines. The headquarters of Qatar Airways is in Doha. Qatar Airways link almost hundred international destinations from its base place at Doha, using a fleet of ninety six aircrafts. During 2010, Qatar Airways has launched nine new destinations like Tokyo, Sau Paulo, Phuket, Nice, Hanoi, Copenhagen, Ankara, Barcelona, Buenos Aires, Bangalore. In the pipeline, were other destinations like Aleppo, Bucharest, Budapest, Brussels, Oslo, Montreal and Stuttgart. (Projects Middle East. (Oct. 2008). 2. Qatar Airways Qatar Airways has provided a very suitable environment for the Middle East business aviation market to flourish. Ali A l Naqbi, who is the founding chairman of the Middle East Business Aviation Association, has given extra importance to Qatar’s strategic importance to the charter jet market. Ali Al Naqbi majorly focused on the growth potential of Qatar so as to capitalize on it in order to bring about a huge development in the international aviation market. He predicted that by the year 2012, there will be a massive growth in the Middle East aviation sector where its worth will be near to one dollar billion and the yearly growth rate will be by fifteen to twenty percent. Ali Al Naqbi was very optimistic about his view and prediction as the growth in the aviation market was new in the region. He believed that a new era will begin with the growth and progress of the aviation business entity. The aviation business has covered almost forty percent of the Middle East aerospace market within about four years. Ali Al Naqbi believed that the significant gains from the aviation market will attract Qat ar to join his founding organization, that is, Middle East Business Aviation Association, and serve them for further betterment in the future. But being excited on one side, he was also quite aware of the global financial crisis. He knew it very well that one day or the other, in some way, the growth in the aviation sector will be hampered due to a fall in the global financial sector. (Qatar Airways, 2010) Qatar has its own well flourished natural gas industry which acts as a catalyst to spur interest in the aviation market in order to bring in more demand. Moreover, Ali Al Naqbi reiterated that Qatar has a lot to contribute in the expansion of the aviation sector and this has encouraged the local companies to a huge extent to join the Middle East Business Aviation Association. (Qatar Airways, 2010) The services of Qatar Airways have expanded its service to Africa, Europe, Central Asia, Middle East, North America and South America. It is one of the fastest growing industries of airl ines in the world. The industry consisted of fifteen thousand employees among which ten thousand employees work for the industry directly and the other five thousand employees work in the industry subsidiaries. (Qatar Airways, 2010) Qatar Airways have tried to serve all sort of satisfaction to its passengers, thereby making every ride for the passengers very comfortable. Those who want to travel in the A330 and

Strategic Fit between HR Strategy and Business Essay

Strategic Fit between HR Strategy and Business - Essay Example Strategic fit is basically related to a review of organizational resources in consideration of the fact that the important aspect to profitability is not only achieved by industry selection and positioning, but also through a strategy that seeks to utilize resources and capabilities. Capabilities and resources, which have unique characteristics, are matched to develop a competitive advantage in the long run. Fit as Strategy Integration Fit as strategy integration provides organizations with assess criteria with which integrations transactions may be optimized for achieving production frontier before, during, and after integration. The strategy elaborates how well an organization can meet the merger criteria without compromising on performance success. Organizations under mergers process and plans need to put into consideration smooth operations in merging deals, alongside maintaining successful asset combination production through strategy. Strategy integration comes in handy to enab le organizations to effectively manage added asset combination value and leverage positioning. Strategy integration, alongside due diligence, goes a long way in maintaining an organization’s profitability during mergers (Gleich, Kierans & Hasselbach, 2010, p.5). Strategy integration allows an organization to exercise more control performance measures and value added integration, rather than mere integration that may compromise on performance. Backward strategy integration may be undertaken to enable organizations access needed raw materials from a more dependable source. On the other hand, forward integration strategy enables a manufacturing company to build a more reliable market to its products. The integration strategy also allows an organization to gather more control on how it sells products and services and pursue product differentiation to build competitive advantage. The strategy generally outlines a clear perspective on what particular activities organizations should engage in with relation to its situations and visions to achieve increased profitability and success (Tan, 2002, p.48). The processes enable an organization to evaluate viability of mergers prior to proceeding with the transactions. More so, the process seeks to establish best practices that would enable growth, improvement, and attainment of better profitability prospects, alongside possible performance success obstacle identification and elimination. Strategic fit basically enables organizations to successfully launch merger integration amidst continued present successes, value added asset combination, and long-term performance success. Through strategic fit, organizations are able to optimize available technologies, human resources, and operation systems. Fit as an Ideal Practice Strategic fit is the best practice between human resource and business, although a number of practices may still be wanting for an organization. The human resource is widely actualized for its commitmen t and competencies that need to be governed by strategic focus that forms the best practice available. Through strategy, the organization is able to actualize its potentials with regards to complexities and multiple dimensions involvement of organizational human resource capabilities matched with available resources. Considering

Health Care Innovation Essay Example for Free

Health Care Innovation Essay Asthma is most common in children it begins at infancy and continues to adulthood. Approximate 40,000 Americans miss school or work. This is costing the United States economies about $56 billion a year. Research companies are coming up with 74 new medicines to treat or present asthma. By producing new medicines it will help reduce the cost of asthma. Asthmas are often described with symptoms of a cough which can be worse at night. Wheezing is a noise heard in the airways this is most common in children who live in urban areas. They may be exposed to the most dangerously cock roach antigens, dust mites or pet danger. The high risk for the children had more hospitalizations unscheduled medical visits. Patients can face multiple barriers to care such as lack of routine pediatrician visits and have no access to asthma specialty care. The benefits patient’s especially preschool children there are a Head Start program in Baltimore Maryland, where all the children in the program can receive services through a pediatric asthma clinic while also learning and educating themselves from asthma educators. The mobile clinic offers asthma examination and prescriptions along with parent education about the disease. The asthma educator does a home visit where he or she explains how the program works and how the parents can learn to communicate with the pediatrician another option would be to offer the family to accompany them to their physician’s office. Each year Breath mobile sends forms home with for parents interested in a visit. The parents fill out the form and have the child bring it back to school the next day. Next the assessment where each child gets a form and the screening comes back with presence symptomatic asthma. The staff reaches out to them to schedule a visit during school hours where both child and parent need to attend. A team of pediatric allergist or pulmonologist comes in with a NP, RN, where the examination takes place with each child. Their main focus is on medical history and testing the child’s lung function. Medications should be taken to prevent any flare up. Families receive asthma education and also to follow up with your primary care physician. Some of the new medicines they are trying out is a momocinioal antibody that inhibits eosinophils( a type of white blood cell) form accumulating in the lungs. Next, a new inhalation therapy that harnesses the body’s natural defense in the airway against asthma. Lastly, a medicine that blocks the pro-inflammatory effect of prostaglandin in allergic asthma. (innovations.org 2012) Another development is with 4 new medicines the first one is reducing eosiophil accumulation which means the white blood cells is important for killing parasites in the body, although it can occur in your lung tissues which will damage the lining of your air passage. Second, controlling pathogens is an inhalation therapy. Third alleviating allergy systems there is a protein called interieukin that plays a role in the symptoms of allergic asthma. The increased mucus may contribute to the airway obstruction. Another one is blocking inflammatory response where the prostaglandin and protein receptor crth2 of allergens will cause imflammorty cells to flare up. I think this asthma innovation will decrease health care spending. By offering more services such as these above more children will be able to breathe better. Their not many appointments scheduled or kept. Some of the children had no change in symptoms. When bringing a mobile clinic it did not change the access of care. Families should be more educated about asthma, and be able to have a community advocate. Let parents choose convenient times include other options for expanding interventions. Every child that suffers with asthma will benefit from this and the parents will be relieved such services existed. This will help them live a happy life and to control there breathing would be helpful also and be able to avoid asthma attacks. In addition the number of hospitals visits for pediatric asthma medical assistance has increased. This is measured by how many ambulatory visits, emergency department use. Since 2000 ambulatory visits are increasing due to disease severity and health care utilization. The youngest boys (0-4 years of age) used ambulatory care and hospital services more frequently than did girls of the same age, but different according to sex decreased to insigifant levels in the 11-17 year old age group. (hing, 2004) Path physiology of Asthma Airway inflammation continues to expand and may be an alliance of many cells types. Asthma can be difficult to diagnosis in infants and toddlers. Wheezing has been suggested as the most important symptom in identifying asthma in disease population studies. (Gergen 1998) With the variety of etiologies, asthma is characterized by heterogeneity. The improved phenotype was to classify the missing compounds of heritability. The term phenotype, as introduced by Johannes and Shull was intended to characterize different â€Å"types† of organisms distinguishable by their observable characteristics (eg, shape, structure, size and color.) New Innovations Along with new research and development of diagnostician wheeze indemnification. A deceiver called Pulmotrack and wheezeometer will help with young children who are unable to cooperate. This device was successful used in brochoprovocation testing in infants. The current asthma inhaler children are using cost effective and it is the safest scientific approach for asthma therapy. While you are at your physicians office the cost is determined by which drug of choice, availability and reimbursement options. The device the doctor chooses should be tailored to their age. With health care spending on this innovation will stay the same? Unless they are able to determine a better treatment for kids. I think parents and doctors should be educated about the risks and medication using. If they do need to change medications for any reason then go back to your physician and have them look it over. Every patient should have a written asthma plan which should include the following: regarding triggers, medications, and emergency contracts. This information should be reviewed at every visit. Intervention is the best out come for asthma patients, whether a school based clinic, doctor’s office, or a parent helps them out. Factors are still missing with regards to epidemiology, pathophysioogy environmental control these have yet to be resolved. Asthma is diagnosed in children from infancy to adulthood it can come from dust mites, air in the environment tobacco smoke. Researchers are studying new ways to treat asthma for patients. In developing new medicines to kill parasites by controlling pathogens while targeting interleukin and environmental allergens. With all this new technology and medicine coming into the future children will be able to have better control over there asthma systems and will not have to worry about it all their life. References Eakin MN, Rand CS, Biderback A, et.al. Asthma in Head Start Children. Effects of the Breathmobile Program and family communications on Asthma outcomes. Journal of Allergy and Clinical Immunology. Published online November 21, 2011. Retrieved from http://www.jacionline.org/article/s0091-6749(1)01622-8/abstract Gergen PJ, Mullay DI, Evans R III. National Survey of prevalence of asthma among children in the United States, 1976-1980. Pediatrics 1988; 81(1);1-7. Hing E, Cherry DK, Woodwell DA, National Ambulatory Medical care survey: 2004. Advance data from vital and health statistics; no 374. National center for health statistics; 2006. Innovation in Action: The Improving Asthma care for children programs. Retrieved from http://www.pediatricasthma.org/Medicaid_managed_care Innovation.org Asthma March 5, 2012. Retrieved from http://www.inovovatioin.org/index.cfm/futureofinnovation/newmedicineindevelopment/asthma.

Promotional Strategies in the Branded Denim Industry

Promotional Strategies in the Branded Denim Industry The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, trade and employment generation all over the world. Apparel industry has short product life cycles, tremendous product variety, volatile and unpredictable demand, long and inflexible supply processes. The industry has been in a transition over the last 20 years. Some of the major contributors are: Significant consolidation in retail, Increasing use of electronic commerce in retail, and Wholesale trade Given below is a diagram of the types of markets for the fashion industry globally/ India as can be seen comes under Emerging Fashion market. viewer.png Figure: Global Fashion Market. The Indian Fashion Industry Fashion Industry growth in India is mainly driven by the growing exposure of domestic designers at international forums, but growth is also supported by other factors such as the launch of focused business education courses for emerging designers and the establishment of an industry association. The Indian fashion industry has gained international acclaim and recognition at several global forums. This has also helped attract a large number of international clients to the country Rising affluence has increased brand awareness among Indian consumers. According to theNielsen Global Luxury Brands Study, India is among the most brand conscious countries in the world, with 35% of Indian survey respondents reporting to buy designer brands India is considered an attractive market for luxury brands; about 50 premium and luxury brands, including Jimmy Choo, Gucci, Christian Dior, and Chanel, have opened stores in India in recent years. Consumer spending on fashion products has grown at 7.1% annually from 2002 through 2007 Denim Industry in India Denim Brands in India Jeans the working class garment has something about it which has fascinated the poor and the rich alike, and has survived fashion trends and technology changes for over a century. The jeanswear market in India is currently pegged at approximately Rs 6,000 crore the bulk of it in the unbranded market according to recent reports. However, the branded segment is believed to be growing at a faster pace, with brands giving tough competition to one another. According to industry sources, the total size of the jeans market in India is about 40-45 million pairs of denims out of which 44 million pairs are in the value segment(less than Rs 1,000). The Indian retail market size of jeans (men`s and women`s) in 2007 was Rs 3,080 crore with a healthy growth of 18 per cent over last year as per research conducted by Technopak. According to an Indian expert, denim production in India in 2006 was estimated to be at 400 million metres, of which 250 million metres was for domestic consumption and the rest for exports. The Indian denim market is still in the nascent stages but it`s definitely a growing market which is growing in the right direction. Brand-conscious market With changing lifestyles, the organised players are coming up with contemporary designs to target the youthful, stylish, trendy and fashionable consumers. Today`s consumer is educated and very well informed about different brands and knows what to buy and what not to buy. Indian consumers are no longer price conscious rather they are willing to spend money on high-end denim brands. Denims are not only restricted to jeans, shirts, jackets and skirts, but are also a popular choice for accessories like bags, belts and caps. In denims, low rise, slim fit and twisted fit are in vogue. Ripped, brushed, torn, bleached, laser finishes acid and ice-washed are enough to tempt the brand conscious customers. The organised denim players are not only catering to the premium class, but are also catering to the upper-middle and mid-segments as well. Today`s customer is definitely brand conscious and asking for brands. Consumers are looking at innovations rather than just a pair of jeans and T-shirt. The key to catching up with these changes is to innovate, as the Indian denim customer is more variety driven, says Shah. The brand has been quick to gauge that the young Indian consumers were getting bored with just a five pocket pair of jeans and hence Pepe Jeans today is a one-stop destination for the young premium segment customer with its exhaustive range of fashion wear, club wear, and evening wear along with the core jeans. India is an emerging nation and has a huge potential to harness the untapped market. The denim industry has registered impressive growth in the last five years. This growth has also changed the consumer preferences- he has become more discerning and fashion conscious. Major players in the denim market A number of players, both Indian and international, have entered the Indian market. The brands of both categories that were studied are listed below: Indian Players The Indian players include the following: Spykar has established itself as the Indian youth icon and the brand of the Generation Next in the Indian apparel industry, with a vast and staggering array of designer wear- from the first manufactures of Cargo in India unto the authentic five pocket Jeans to fashionable denims, fatigues, jackets, tees, shirts, etc. to trendy bags, belts, caps, wallets, socks and other accessories like shoes, deodorants, junk jewellery, eyewear. Having provided clothing for the last 15 years to the brand conscious youth, Spykar Lifestyle intends to now offer complete styling solutions to patrons through the Spykar Style Lab, with a reach to 3 million customers, influencing the youth culture across India. The brand Deal: was born in the year 2000 and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. It is present in over 22 states with 400 points of sale. From the beginning, Deal jeans team turn their back on the style-dictator and consumer fore-casters of the fashion establishment and lead their own tastes lead them. It is for this reason that Deal became the leader in developing the styles, manufacturing methods, fabric and quality control and guaranteeing an outstanding quality product Levi Strauss (India) Pvt. Ltd (LSIL) is a Bengaluru based, wholly owned subsidiary of Levi Strauss Co. (LSCO.). The company markets the Levi`s ®, Dockers ® San Francisco Levi Strauss Signature ® brands in India. The company was established in 1994 and brought authentic American jeanswear to India by launching the iconic Levi`s ® brand. It has since built a strong retail and distribution network spanning more than 250 cities and 750 outlets backed by an equally strong sourcing base. The company, with strength of about 200, is headquartered in Bengaluru. International players The International players studied are the following: Pepe Jeans London: Pepe Jeans London originated from the fashionable Portobello area of London in 1973 as a result of the efforts of three NRI brothers. In a very short span, the brand became the best selling denim brand in England. The company entered the Indian market in 1989 and today is amongst the premium brands in India in this segment. Pepe Jeans is an absolute casual wear brand and sells everything one would associate with such as casual cotton shirts, denim shirts, lightweight jeans, T-shirts, shirts, jackets, cotton casual pants and accessories such as bags, caps, belts, wallets, wrist bands, etc. Lee Cooper: Founded in London in 1908, Lee Cooper offers a wide range of lifestyle jeans and products to men and women of all ages. In 2006, Lee Cooper International entered into an equal joint venture with India`s largest retailer, now known as Lee Cooper India Pvt. Ltd, under which the first franchisee store was opened. At present, the company has 31 exclusive brand outlets, 50 shop-in-shops and 250 selling points in India. By the end of this fiscal, it will double the selling points and add 24 new stores to its kitty. The company aims to grow to 100 stores within the next two years. An investment of about Rs 35-40 crore has been earmarked for retail expansion this year. The competitors at each segment are given below: Super Premium Segment (Rs. 2000+)- brands like Tommy Hilfiger, Hugo Boss, AN Jeans, Rocky S Jeans Premium Segment (Rs. 1000-2000)- Pepe, Levis, Lee, Wrangler Middle Segment (Rs. 500-1000)-Most Indian brands cover both Middle and Premium categories Economy Segment (Rs. 300-500)-Ruf n Tuf, Newport, Impact, Thunder as well as in store labels like Westsides SRC and 2Fast4U that are priced between Rs. 375 to Rs. 600 Benefits of this study to the organizations: As compared to the booming international denim market, India is still emerging. Indian brands haven`t enjoyed much success. International brands, which are present in India, are doing extremely well. Competition is increasing with the presence of a number of denim brands in India. To stay ahead of competition, the players will have to raise their standards to international levels; only then will they be able to make a strong foothold in the country. Every company is coming up with aggressive marketing, promotional campaigns and constant publicity to make their brand popular. Various companies have been successful in the Indian market using different approaches and different strategies. For example Pepe Jeans London works on a 360 degrees approach on the marketing communications strategy, involving both above the line and below the line activities. Billboards print advertising in both national and regional newspapers and all lifestyle magazines constitute Pepe`s above the line strategy. The companies in the denim market have to ensure that they have strategies that are successful and make a positive impact on the target segment due to all the competition and the challenges that they face in this environment. With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing premium category of jeanswear brands. On the other hand, it has been tough times for other segments of the business one of the underperformers being a mass-market jeanswear brand. This study helps analyze the promotional strategies of five different popular denim brands in India. This study helps to recognize the success or failure of the brands through the perception that consumers have towards the brand. The study helps recognize the weak points in the strategies. Chapter 2 Research Design This chapter details the procedures that were used for obtaining the information needed to structure the marketing research. It provides details such as the Purpose, Aim of the study, and Scope of the study, Objective of the study, Research methodology and Data collection. Aim of the study: The aim of this study is to observe and evaluate the promotional strategies that are used by Levi Straus, lee and Pepe jeans, Spykar and Deal . Scope of the study: The study was aimed at understanding and analyzing the promotional strategies implemented by Levi Strauss, Lee, spykar, Deal, Pepe Jeans The research was conducted in the geographical area of 1 city- Bangalore North (Karnataka). Objectives: It will present the promotional activities used by the major players in Branded Denim industry. It will present the awareness of the promotional strategies that the consumers have. Further the study will generate some suggestions that could be implemented by the companies. Research methodology: An analytical study, descriptive and quantitative in nature was undertaken to study the promotional activities used in the Branded Denim industry. Based on the data and knowledge gathered thus, a tool in the form of a questionnaire was prepared to elicit primary data for the study. The customers of the company have been used as the respondents for the study. Questionnaire method was adopted to gather necessary primary data. Secondary data was gathered from previous other records, journals, papers and books. The data collected by the study is compiled, classified and tabulated for the purpose of analysis. Analysis was done using averages for data consolidation and interpretation. Methods of data collection: Survey- Through a closed and structured questionnaire administered to 50 respondents of Bangalore City in the area of New BEL Road (Bangalore North). Sources of Data collection: The study required data to be collected from both primary sources and secondary sources. * Primary research -also known as field research, which involves the conduction and compilation of research for the purpose it, was intended. Questionnaires were used to collect the primary data. * Secondary research -also referred to as desk research, is initially conducted for one purpose, but often used to support another purpose or end goal. Secondary research was collected from Internet sites, books, journals, magazines and research materials provided by other research. Sample design: This refers to a set of rules or procedures that specify how a sample is to be selected.   We have used simple random sample  which is a subset of  individuals  (a  sample) chosen from a larger set (a  population). Each individual is chosen  randomly  and entirely by chance, such that each individual has the same  probability  of being chosen at any stage during the sampling process Sample size: The number of elements in the obtained sample. The sample size for this study is 50 respondents. Sampling bias: This refers to the notion that those selected are not typical or representative of the larger populations that have been chosen from. Here we were limited to north Bangalore so it does not reflect the bigger side of the actual population. Limitations: The limitations of the study are as follows: Questionnaires are impersonal, so it is difficult to understand the answers given by the customers also there is a chance that the questions may be misinterpreted, rendering the answer useless to the study. Questionnaires also invite people to lie and answer the questions very vaguely which they would not do in an interview. Though a lot of effort was put in at designing the questionnaires, some peoples preferred answers may not have been included, and this also does not allow for much detail. The research was limited to the city of Bangalore (north Bangalore) The research did not include the infrequent customers of the company, so a lot of valuable input could have been lost Chapter 3 Analysis and Interpretation Q. No. of Male and Female Respondents. Gender No of Respondents Male 26 Female 24 Total 50 Interpretation: From the above chart it is quite evident the numbers of male respondents exceed female respondents. Q. Average age of Respondents. age No of Respondents Less than 20 1 20-30 42 30-40 6 40-50 0 Above50 1 total 50 Interpretation: From the above chat it can be interpreted that the highest range of respondents belongs to the age group of 20-30. Q. what are the different occupation of the respondents. occupation No of Respondents students 31 professional 17 businessman 2 unemployed 0 total 50 Interpretation: From the above chat it is clearly visible that the maximum numbers of respondents are students, followed by professionals. Q Salary of the respondents. salary No of Respondents Less than 2lakh 28 2-4 lakh 15 4-6 lakh 6 Above 6 1 total 50 Interpretation: Since the most respondents are students and are just employed the salary range is below 2 lakh and for professionals it is 2-4 lakhs. Q Do you buy anything of these brands (Levis, Lee, Spykar, Pepe jeans, Deal). Response No of Respondents yes 43 no 07 Total 50 Interpretation: It can be clearly interpreted that 43 out of 50 Respondents have tried one of the brand and rest have not. Break-up of the different brands bought by the sample group: Brand name No. of respondents Levi Lee Spykar Pepe Deal 16 15 6 12 1 Total 50 Q Other than the brand you purchase from, Are you aware of the promotional activities followed by other brands. Responses No of respondents Yes 40 No 10 total 50 Interpretation: From the above chart it can be understood that the people are aware about the promotional scheme of the other brands even if they do not purchase products from the other brand. Levi Q. Why did you buy this brand? Characteristics Number of Respondents Good Service Good Quality Price Design Brand Name Discount Schemes 1 3 10 2 Total 50 Interpretation: it is clearly visible from this chart that most of the people are going for Levis because of the brand name. Q. Would you like to purchase this brand again? Willingness to purchase Number of respondents Yes No 15 1 Total 16 Interpretation: It is clearly visible that all those who have purchased this brand want to go again for this brand. Q. Are you aware of the various promotional schemes available in this brand? Awareness Number of respondents Yes 16 No 0 Total 16 Interpretation: all the respondents are aware of the promotional schemes of Levis. Q. As per your knowledge what type of promotion activity is undertaken by the organisation characteristics responses Advertisement 3 Publicity 0 Personal selling 0 Social media networking 3 Sales promotion(discount offers, seasonal sales, loyalty programs) 10 Total 16 Interpretation: It is found that most consumers are aware of the promotional schemes that Levis has in the form of sales promotions. They also seem to be aware of promotions through advertising and social media networks. Q. If yes how were you made aware? Mode of Awareness No. of respondents Newspapers O Magazine Ads 6 Television Ads 0 E-Mailer from store 2 Word of mouth 9 Others 1 Total 16 Interpretation: it can be interpreted that people are aware of Levis promotional skills because of tools like newspapers and various emails that are being send from the store. 12. What according to you makes the brand more attractive than others? Characteristics Number of Respondents Quality 1 Price 0 More sizes 4 Better customer services 2 More designs 4 Brand Name 5 Brand Ambassador 0 Total 16 Interpretation: From this table we can see that consumers are attracted to the brand due to its brand name- the perception towards the brand is positive and also they feel that more designs are available in this brand Lee Q. Why did you buy this brand? Characteristics Number of Respondents Good Service Good Quality Price Design Brand Name Discount Schemes 1 2 1 3 8 0 Total 15 Interpretation: The graph shows that maximum people bought the jeans from this brand due to the brand name. Followed by the designs available, and no one bought the jeans due to the discount schemes available Q. Would you like to purchase this brand again? Willingness to purchase Number of respondents Yes No 13 2 Total 15 Interpretation: From the table it is obvious that a large number of the respondents would buy jeans from this brand maybe because they have a positive perception towards the brand Q. Are you aware of the various promotional schemes available in this brand? Awareness Number of respondents Yes 12 No 3 Total 15 Interpretation: From the table it can be seen that most consumers are aware of the promotional schemes available in this brand Q.As per your knowledge what type of promotion activity is undertaken by the organisation characteristics responses Advertisement 5 Publicity 0 Personal selling 0 Social media networking 4 Sales promotion(discount offers, seasonal sales, loyalty programs) 6 Total 15 Interpretation: Most of the consumers are aware of the sales promotion schemes like discount offers, seasonal sales, followed by advertising and social media networking. Q.. If yes how were you made aware? Mode of Awareness No. of respondents Newspapers O Magazine Ads 2 Television Ads 0 E-Mailer from store 2 Word of mouth 7 Others 1 Total 12 Interpretation: In this we can see that most consumers were made aware of the available promotional schemes through word of mouth followed by e-mailer from store as well as magazine ads. None were aware of the television ads of the brand. Q. What according to you makes the brand more attractive than others? Characteristics Number of Respondents Quality 1 Price 1 More sizes 2 Better customer services 2 More designs 4 Brand Name 5 Brand Ambassador 0 Total 15 Interpretation: As can be see, the brand is found to be attractive due to the brand name and the positioning of the brand, followed by the fact that consumers perceive that plenty of designs are available in this brand. Better customer service also seems to have made an impact on the consumer. Spykar Q. Why did you buy this brand? Characteristics Number of Respondents Good Service Good Quality Price Design Brand Name Discount Schemes 0 2 4 0 0 0 Total 6 Interpretation: The primary reason that the respondents seem to have bought the jeans was since they perceived the jeans to be cheaper than the other branded jeans. The next reason was since the jeans were perceived as good quality. Hence Spykar can be said to be a value for money brand. Q. Would you like to purchase this brand again? Willingness to purchase Number of respondents Yes No 3 3 Total 6 Interpretation: Only have the consumers who bought the product have the willingness to repurchase the product. The reasons could be that they were dissatisfied with the design, or with the service. Q. Are you aware of the various promotional schemes available in this brand? Awareness Number of respondents Yes 0 No 6 Total 6 Interpretation: Out of the six respondents who had purchased the jeans from this brand, none were aware of any promotional schemes that were conducted by the company. Q. As per your knowledge what type of promotion activity is undertaken by the organisation Since no one was aware of the promotional schemes, this table was Not Applicable Q. If yes how were you made aware? Since no one was aware of the promotional schemes, this table was Not Applicable Q. What according to you makes the brand more attractive than others? Characteristics Number of Respondents Quality 1 Price 3 More sizes 0 Better customer services 0 More designs 2 Brand Name 0 Brand Ambassador 0 Total 6 Interpretation: The main reason that people seem to go for this brand is the price since the jeans are more pocket friendly as compared to the other branded jeans. Pepe jeans Q. Why did you buy Pepe jeans? Characteristics No of respondents Good service 0 Good quality 2 Price 1 Design 8 Brand name 1 Discount Scheme 0 total 12 Interpretation: From the above graph it can be easily interpreted that more people are going for the design in pepe jeans than the other factors. Q Would you like to purchase goods and services from this store again? Responses No of respondents Yes 10 No 2 Total 12 Interpretation: From the above chart it is clearly seen that people are willing to purchase the goods and services as they are happy with their experience. Q. Are you aware of the various promotional schemes and offers available in the store? Responses No of respondents Yes 5 No 7 Total 12 Interpretation: From the above chart we can easily understand that people are not much aware of the promotional schemes carried out by Pepe jeans. Q. As per your knowledge what type of promotion activity is undertaken by the organisation characteristics Responses Advertisement 4 Publicity 0 Personal selling 0 Social media networking 3 Sales promotion(discount offers, seasonal sales, loyalty programs) 5 Total 12 Interpretation: Most of the consumers were aware of the sales promotion strategy followed by Pepe Jeans followed by Advertising. Q .If yes, how you were made aware? Characteristics No of respondents News paper 2 Magazine 1 Television advertisement 5 E-mail 0 Word of mouth 4 total 12 Interpretation: From the above chart its clear that tools like television ads and words of mouth plays a very important role in creating awareness for Pepe Jeans. Q. what according to you made the brand more attractive from the other leading brands of jeans? Characteristics No of respondents Quality 2 Price 1 More fashionable 1 Better customer services 0 More diverse design to choose from 2 More customized product 2 Brand name 4 Brand ambassador 0 total 12 Interpretation: From the above pie chart it can be concluded that the quality, more customized products and more diverse design to choose from are some of the features that makes this brand attractive as compared to others. Deal jeans Q. Why did you buy Deal jeans? Characteristics No of respondents Good service 0 Good quality 0 Price 1 Design 0 Brand name 0 Discount Scheme 0 total 1 Interpretation: Price is the only characteristics that pull the customers to stores. Q. Would you like to purchase goods and services from this store again? Responses No of respondents Yes 1 No 0 Total 1 Interpretation: The person who has bought the product is satisfied and is ready to try the product again. Q. Are you aware of the various promotional schemes and offers available in the store? Responses No of respondents Yes 1 No 0 Total 1 Interpretation: The person seems to know about the promotional schemes that are carried out by Deal jeans. QAs per your knowledge what type of promotion activity is undertaken by the organisation characteristics Responses Advertisement 1 Publicity 0 Personal selling 0 Social media networking 0 Sales promotion(discount offers, seasonal sales, loyalty programs) 0 Total 1 Q. If yes, how were u made aware? Characteristics No of respondents News paper 0 Magazine 0 Television advertisement 1 E-mail 0 Word of mouth 0 total 1 Interpretation: The person is aware of the product through the television ads. Q what according to you made the brand more attractive from the other leading brands of jeans? Characteristics No of respondents Quality 0 Price 1 More fashionable 0 Better customer services 0 More deserve design to choose from 0 More customized product 0 Brand name <

Germany Under Wilhelm II and Russia Under Nicholas II

Germany Under Wilhelm II and Russia Under Nicholas II Was the Russian state under Nicholas II more or less stable than the German  Reich under Wilhelm II? Seen from their end-points — for Russia, from the November 1917 Revolution, the abdication and execution of the Tsar, the bloodshed of millions; for Germany, from defeat and the humiliation of the Versailles Treaty — it is tempting to reply to the present question that Nicholas II and Wilhelm II left their countries in near equal depths of chaos, destruction, and disorder. Russia in 1918 witnessed the overthrow of a centuries-old monarchy, class-system and way of life, and found it replaced with a Bolshevik revolution, a wholly different power structure and system of governance  ­Ã¢â‚¬â€ and thus it is hard to imagine a more tumultuous reign than that presided over by Nicholas II. At the outset of his reign in 1894 he was undoubtedly confronted with the immense problem of effecting the vast reforms promised to ordinary Russians following the emancipation of the serfs, and it is likely that this awesome task would have resulted in tremendous instability for Russia no matter who she was ruled by. Nonetheless, Nicholas II and the various dumas he worked beside, undoubtedly exasperated and intensified the wave of potentially destabilizing forces facing Russia in these years. Nicholas II’s own temper and impatience led to the dissolution of two dumas and thus to prolonged political uncertainty for the country; the intransigence of certain conservative elements as well as the perceived weakness of several of his prime ministers further compounded this uncertainty. From 1900 onwards the various central institutions of Russian life — Church, monarchy, parliament — were eroded and exposed to ever greater change and danger — culminating in the carnage and collapse of 1917. In Germany there was no such perception of a gradual erosion of institutions and gathering crisis; rather she was shaken into disarray by the final four calamitous years of the Great War. Upon taking the throne in 1888, Wilhelm II found Germany in better con dition than Nicholas’ Russia; the euphoria and pride arising from national unification in 1870 flowed around Germany right until 1914 and 1915; her institutions were thought to be strong, stable and even invulnerable. Still, within four years of 1914, she had been visited by an equal if not greater destruction and instability than Russia. Russia was destitute in 1918, but at least she was victorious and could hope for some continuation of her cultural way of life. Germany however had been defeated and so was in 1918 the thrall of the victorious powers and so could be shaped and moulded be them as they pleased. The general levels of stability of Germany under Wilhelm II and Russia under Nicholas II can be partially measured by comparing the stability of their political institutions. In both instances (Nicholas’ relationship with the Duma and Wilhelm’s with the Reichstag), the story is one of the deterioration of the authority of the monarchy and its ceding of power to political or military bodies (1). Nicholas’ relationship with the dumas was antagonistic from the beginning of his reign in 1884. The First Duma, following the emancipation of the serfs in the 1870s, was composed of a majority of Kadets, and this composition necessarily led to a hostile reaction between the Kadets and the Tsar — something clearly leading to national internal instability (2). Nicholas II found his Prime Minister Sergei Witte competent and able and this relationship promised a dilution of the dispute between the Tsar and the Duma; nonetheless, this relationship began to wane when Nich olas’ wife, Alexandra, showed distrust of Witte, thus precipitating Nicholas’ dissolution of the First Duma (3). This dissolution was outwardly characterized by a friction of personality between Witte and Alexandra; inwardly, it pointed to the immense problems the Russian Prime Minister faced in implementing the promised political and social reforms. The extreme nature and proportions of these reforms, overturning centuries of Russian aristocratic government, would shake the stability of any country; in Russia the problem was compounded by its vast population and geography. Tsar Nicholas’ task of effecting political reform in Russia was thus in many ways more difficult than Wilhelm’s: for instance, Russia was decades behind Germany in its development and this led to greater instability in its pursuit of equality. Russians might have anticipated greater stability from the Second Duma; in reality it turned out to be as problem-plagued and ineffective as the First Duma — and eventually its ineffectiveness precipitated the great crisis and abdication of 1917 (4). The Prime Minister of the Second Duma, Pyotr Stolypin, perceiving these problems, dissolved the parliament, and sought to manipulate its electoral nature to possess a more conservative composition and thus for the new Duma to be controlled by the liberal-conservative Octobrist Party of Alexander Guchov (4). Despite his conservative leaning, Stolypin, like Witte before him, initially looked like he might effect some of the long-promised reforms; he planned, for instance, to provide loans to the lower classes to let them purchase land, and thus forge an agricultural class faithful to the Tsar (4). Had such plans succeeded then they would undoubtedly brought greater stability to the Russian state; in the event the opposite came about : Stolypin’s proposed reforms were opposed by ultra-conservatives close to the Tsar, and events reached a low when Stolypin was assassinated by Dmitry Bogov in Kiev in September 1911. All in all, the huge difficulties of effecting Russia’s urgently needed reforms proved too great for successive Russian prime ministers; these failures in turn led to a deterioration of the relationship between the Tsar and the Duma, and thus to profound political and social instability for the Russian state. The relationship between Wilhelm II and the Reichstag was similarly blighted, though this conflict and division was, in itself, less destabilizing than in Tsarist Russia (5). In Germany the Emperor’s dispute with the Reichstag and the instability it precipitated was the result of clash of personality: between his own and that of his Chancellor, the formidable Otto von Bismarck. At Wilhelm’s succession of the throne in June 1888 Germany was in a nervous euphoria about the unification that she had engendered in the previous decade; a great deal remained to be done, but Germany’s reforms had always been those concerning the of unification of its various states, and not the reformation of social classes as in Russia (6). Wilhelm II had no intention of being a passive or nominal monarch: he wanted to ‘rule as well as reign’ as one historian has put it (6). This intention antagonised Chancellor Bismarck, who cared for no interference from the monarch. This dispute finally led to Wilhelm II dismissing Bismarck in 1890, and thus, due to the monarch’s impatience and petulance, an abandonment of Bismarck’s prudent and wise policies for the government of Germany. Wilhelm installed Leo Graf von Caprivi, Prince Chlodwig zu Hohenlohe-Shillingsfurst, Prince Bernhard von Bulow, and Theobald von Bethmann-Hollweg as a series of successors to Bismarck; each of them being polar opposites to the former chancellor — they were rather obsequious puppets to the Kaiser’s will. Wilhelm’s decision to remove Bismarck had thus weakened Germany significantly and increased its vulnerability and instability; not only had the hero of unification been cruelly deposed, but his prodigious powers of statesmanship and the order those skills brought to Germany, had been replaced by those of the Kaiser: a man whose character was irascible and volatile and thus of the worst possible kind to handle the inflammable events that would pin nacle in 1914. The relative stability of Wilhelm’s Germany and Nicholas’ Russia may also be discussed in the context of their contribution to and handling of the Great War of 1914-1918. Anticipating somewhat the conclusion to this essay, the following may be said of the two monarchs respective attitudes to war and the instability these wrought: Nicholas II’s reign is characterized by reluctance to enter the conflict, Wilhelm’s by the precipitation of it. A historian might expect thus that Nicholas II, being more prudent and indisposed to war, might have thus secured greater internal stability for Russia than the bellicose Germany of Wilhelm, which one would have expected to suffer the vicissitudes and fluxes of war. Nonetheless, paradoxically, despite quite different attitudes to the conflict both Germany and Russia were to endure similar levels of turmoil and upheaval in its wake: Russia subjected to Revolution and anarchy and Germany the humiliation and disintegration of the Versailles Treaty. Wilhelm’s contribution to the instability of 1914-1918 can best be described in terms of his personal character: he did not avidly crave war — even once describing it as a ‘most unimaginable thing’ (7) — but rather aided it by his injudicious foreign policy decisions, blunders, and errors. Wilhelm II lent his authority and power to the German generals and to others who ardently sought the conflict. His minor precipitative blunders included his support for Germany’s massive increase in naval power, his telegram (8) that congratulated President Kruger for the success of the Jameson Raid against the British, and his July 1900 address encouraging German forces to support to Boxer Rebellion. Most disastrous and inflammatory of all was the Kaiser’s involvement in the Daily Telegraph Affair of 1908 (9). In this interview the Kaiser’s mistimed and inappropriate comments angered not only Britain, but also Japan, Russia, France and other c ounties also. In the years immediately preceding 1914 Bismarck conscientiously abandoned Bismarck’s former successful foreign policy of ostracizing France from the other major international powers and instead invoked sympathy for France by appearing to challenge her rule in Morocco. All in all, Bismarck’s personal leadership of Germany during the years 1900-1914, whether deliberately or unintentionally, did much to antagonise Germany’s international neighbours and so to eventually precipitate the profound instability that arose from World War I and its aftermath. Wilhelm’s naivety and impatience, coupled with the bellicosity of his generals, eroded many the positive reforms and strong institutions established by Bismarck during and after unification; this erosion left Germany improperly balanced and leaning precariously in the direction of crippling international warfare. But the instability that arose for Russia during and after the Great War was due not to Russia’s seeking such a conflict but from her fragmented and dithering response to it. Nicholas II was a main source of this indecision and his inadequate leadership, compounded by the largely failed implementation of reforms in previous years, led to the collapse of the monarchy and abdication of the Tsar, and thus a deeply distressing and turbulent period for Russia. In the wake of the assassination of Archduke Franz Ferdinand, by Gavrilo Princip of the Serbian Black Hand organization, Russia and the Tsar were forced into a very awkward position. Russia had for several years advocated support for the Pan-Slav movement and had signed treaties with Serbia guaranteeing her protection; on the other hand, as the Will Nicky correspondence (10) shows, Nicholas II sought to avoid war at all costs — fearing the devastation it would bring to himself and to the nation. In the event, Russia w as truly devastated by the war: her armies were destroyed en mass, the monarchy fell and millions of Russians died from fighting, disease, hunger and drought. The 1917 November Revolution led to civil war, further bloodshed, misery and suffering and to the installation of a wholly new political regime. A greater state of instability can hardly be imagined! In the final analysis, the question as to which of Tsar Nicholas II’s Russia and Willhelm II’s Germany knew greater stability depends upon whether a historian looks at these periods from their respective beginnings or their ends. The Germany that Wilhelm inherited in 1894 was certainly more stable than that received by Nicholas in 1884. But a powerful argument can be made to say that despite the turmoil of the Bolshevik Revolution, Russia was nonetheless possessed of greater stability than Germany. This argument is given strength if one looks at events after 1918: Communism gave Russia seventy years of stable government and administration — irregardless of whether one endorses such a governance or not; Germany, on the other hand, was to endure the vicissitudes of Weimar, ten years of the Nazi regime and finally the ultimate instability of World War II.   BIBLIOGRAPHY Academic Books, Journals Articles (1) Roberts, John. The Penguin History of the World. (3rd Ed.) Penguin, London,  2003, pp. 707-717. (2) Perry, John P Pleshakov, Constantine. The Flight of the Romanovs. Oxford  University Press, Oxford, 1999, pp. 209. (3) Alexandrov, Victor. The End of the Romanovs. London, 1966. (4) Pares, Bernard. The Fall of the Russian Monarchy. London, 1939, pp. 44-48.. (5) Van der Kiste, John. Kaiser Wilhelm II: Germany’s Last Emperor. Sutton  Publishing, Stroud, 1999, pp101-103. (6) Rohl, John C. G. The Kaiser’s Personal Monarchy, 1888-1900. Cambridge University Press, 2004, pp. 133. (7) Macdonogh, Giles. The Last Kaiser: The Life of Wilhelm II. St. Martin’s Press,  New York, 2001, pp. 301. (8) Massie, Robert K. Dreadnought: Britain, Germany and the Coming of the Great   War. New York, Random House, 1991, pp. 108. (9) The interview of the Emperor Wilhelm II on October 28, 1908. London Daily  Telegraph, October 28, 1908. (10) The Kaisers letters to the Tsar, copied from the government archives in Petrograd, and brought from Russia by Isaac Don Levine, ed., with an introduction by N.F. Grant. London, Hodder and Soughton Ltd, 1920

Coal Mining Essay -- Economy Economics Energy Resources Essays

Coal Mining Coal, a mineral I have discussed previously, is necessary to our everyday lives. Coal is an incredible source of energy; it heats our houses and buildings, and also fuels stoves. You may often wonder where this extremely useful mineral comes from. Coal does not just appear; it needs to be mined through a process which results in our being able to utilize it. Coal mining is fairly inexpensive, is carried out on a large scale and can be mined in either underground or surface mines. Surface mining is the coal mining process that accounts for around 60% of the United States’ coal. It tends to be very efficient, with a single worker recovering up to 30 to 40 tons of coal in a day. To begin surface mining coal, a drill must first probe the area to be mined in order to determine the depth of the coal as well as the overburden which lies on top of the coal. Bulldozers are then used to strip away the topsoil, which is then put into piles and later replace the stripped areas of earth. Next, large, even enormous equipment called draglines are used to remove more and more of the overburden, as the stripping becomes deeper and deeper. After this process, machines called track-dozers fracture the coal, making it possible for cranes or bulldozers to scoop out the coal and transport it to crushers. Now, the topsoil that was set aside at the beginning is replaced. This process is called reclamation. The mined areas can then be used for a variety of things: from parks t o f...